War Gaming


What is War Gaming:

War Gaming is a role-playing simulation of a competitive marketplace used either for general management training and team building or as a tool to explore and test competitive strategies for a specific firm to discover any weaknesses in a plan and to identify possible consequences of adopting such a plan.

Teams of players take roles and simulate the dynamics of a marketplace over a period of time. The actions of each team will have an impact on both the effectiveness of current strategies by other teams and future directions for the game. The idea is for participants to gain a perspective of the marketplace from outside their own firm.


The purpose of War Gaming:

War Gaming helps answer and address key topics and questions such as:

  • How will our competitors react to our planned pricing scheme?
  • Is an acquisition the best way into the new market we’ve targeted? If yes, who should we target? What should we offer?
  • What changes should we make to our sales approaches out in the field in order to limit loss of customers in light of the recent adverse social media traffic?
  • Which company is most likely to move next into the neighboring country’s market? Could a new entrant from elsewhere disrupt our industry? Can we disrupt another, or our current industry?
  • How and when might our rival leverage its growing patent family clusters into viable sales in our markets?
  • What series of tactics should we employ to counter a rival’s rumored positioning of us and our products as constituting an inferior offering?

What is included in the War Gaming PDF:

  • Background about the origin of War Gaming
  • Strategic rationale and implications of War Gaming
  • Key topics and questions addressed by War Gaming
  • Strengths and advantages of War Gaming
  • Weaknesses and limitations of War Gaming
  • A step by step process for applying the War Gaming Technique
  • War Gaming Case Study: 3 Mini Case Studies
  • War Gaming Analysis Worksheet
  • FAROUT© Summary about War Gaming
  • Related Tools and Techniques
  • References


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