The purpose of War Gaming:
War Gaming helps answer and address key topics and questions such as:
- How will our competitors react to our planned pricing scheme?
- Is an acquisition the best way into the new market we’ve targeted? If yes, who should we target? What should we offer?
- What changes should we make to our sales approaches out in the field in order to limit loss of customers in light of the recent adverse social media traffic?
- Which company is most likely to move next into the neighboring country’s market? Could a new entrant from elsewhere disrupt our industry? Can we disrupt another, or our current industry?
- How and when might our rival leverage its growing patent family clusters into viable sales in our markets?
- What series of tactics should we employ to counter a rival’s rumored positioning of us and our products as constituting an inferior offering?
What is included in the War Gaming PDF:
- Background about the origin of War Gaming
- Strategic rationale and implications of War Gaming
- Key topics and questions addressed by War Gaming
- Strengths and advantages of War Gaming
- Weaknesses and limitations of War Gaming
- A step by step process for applying the War Gaming Technique
- War Gaming Case Study: 3 Mini Case Studies
- War Gaming Analysis Worksheet
- FAROUT© Summary about War Gaming
- Related Tools and Techniques