Event and Timeline Analysis


What is Event and Timeline Analysis:

Event and Timeline (E&T) analysis is a group of related techniques that display events sequentially in a visual manner. Event analysis isolates external events and highlights trends, commonalities, and aberrations in competitor or other-actor behavior. When done systematically, E&T analysis can uncover important trends about a firm’s competitive environment and serve as an early-warning function by highlighting when a competitor or another market player is straying from its normal course of behavior.

SKU: EaTM Category:


The purpose of Event and Timeline Analysis:

Event and Timeline Analysis helps answer and address key topics and questions such as:

  • How long will it be until our rival starts selling its newest product? How long does it take our rival to fully integrate a newly contracted supplier into its supply chain?
  • Can identifying past activities predict the likelihood of our rivals’ intentions?
  • What are the key actions our rival uses in accelerating its introduction of new discoveries into the marketplace?
  • How can our rival keep achieving its market-leading rates of new service introductions?
  • How is our rival able to achieve such good performance so quickly in its post-merger operations?
  • When did marketplace activities change and why?

What is included in the Event and Timeline Analysis PDF:

  • Background about the origin of Event and Timeline Analysis
  • Strategic rationale and implications of Event and Timeline Analysis
  • Key topics and questions addressed by Event and Timeline Analysis
  • Strengths and advantages of Event and Timeline Analysis
  • Weaknesses and limitations of Event and Timeline Analysis
  • A step by step process for applying the Event and Timeline Technique
  • Event and Timeline Analysis Case Study: Introduction of a new Generic Pharmaceutical Product
  • Event and Timeline Worksheet
  • FAROUT© Summary about Event and Timeline Analysis
  • Related Tools and Techniques
  • References


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