Analysis Without Paralysis 2nd Edition eBook




12 Tools to Make Better Strategic Decisions

Fully Updated: More techniques, New examples!

The Practical, Easy-to-Use Guide to Strategic and Business Analysis for Every Decision-Maker

More and more decision-makers are recognizing the immense potential of business analytics for developing winning strategies and making better choices. This friendly, plain-English guide to business analysis will help you choose the right tool, use it properly, and apply the results–without burying you in advanced math or theory!

Babette Bensoussan and Craig Fleisher walk you through the entire business analysis process and thoroughly demystify each of today’s 12 most valuable analysis tools. Their practical insights and realistic case studies will help you transform data into insight, transform insight into strategy, anticipate emerging threats and opportunities, and build powerful competitive advantage!

Analytical Tools Included:

  • BCG Growth/Share Portfolio Matrix
  • Competitor Analysis
  • NEW! Driving Forces Analysis
  • Financial Ratio and Statement Analysis
  • Five Forces Industry Analysis
  • Public Issues Analysis
  • NEW! Product Life Cycle Analysis
  • Scenario Analysis
  • Macroenvironmental (STEEP/PEST) Analysis
  • SWOT Analysis
  • Value Chain Analysis
  • NEW! Win/Loss Analysis

If you’re a manager or business owner, you need tools to make better decisions–about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, Second Edition, two renowned experts in business analysis and strategy bring you those tools, in plain English!

Babette Bensoussan and Craig Fleisher teach you exactly what you need to know to use these tools, even if you’ve never performed business analysis before. They begin with a practical, realistic introduction to the analysis process, and then walk you through twelve essential analysis techniques.

You’ll master classic approaches like SWOT analysis and Porter’s Five Forces, as well as the latest approaches to competitor, financial, issue, and value chain analysis. Bensoussan and Fleisher guide you through analyzing global, social, political, and macro-environmental challenges that will shape the future of your business. In this edition, they also add three new techniques–Driving Forces, Product Life Cycle, and Win/Loss–plus new example data throughout.

For every tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case studies. The result: a book you can rely on to address any strategic or business challenge–whatever your role, experience, industry, or environment.

  • Don’t just collect data–use it for competitive advantage
  • Uncover correlations, assess trends, identify performance gaps, and identify your best opportunities
  • Get truly actionable outputs from your analysis
  • Perform future-oriented analysis that leads to better competitive strategies and tactics
  • Use analysis to anticipate and adapt to rapid change
  • Get early warnings of emerging threats–and respond more quickly

The Second Edition includes three new analytical tools and updates all of the prior edition’s data and examples. The authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples for each tool.

“This title should be on any business manager’s shelf wanting to make better decisions using analysis.”

UK Competitive Intelligence Forum (UK CIF)


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