A Better SWOT Analysis


What is SWOT Analysis:

SWOT (or TOWS) is an acronym for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis, a subset of the broader situation analysis commonly done for business planning purposes, is used to assess the fit between an organization’s strategy, its internal capabilities (its strengths and weaknesses), and external possibilities (its opportunities and threats). This is done by using a SWOT matrix.

The SWOT matrix we present here is designed to go substantially beyond traditional SWOT analysis. Instead of just providing four groups of lists, it uses prioritization and systematic matching to provide decision makers with insights that can be used to develop effective business strategy.

SKU: ABS Category:


The Importance of SWOT Analysis

The SWOT analysis helps organizations answer key intelligence topics and questions such as:

  • What are our distinctive capabilities? How do they compare to our competitors? What are our weaknesses compared to rivals?
  • In what functional areas do we need to improve the most?
  • Why aren’t we better capitalizing in our moves into new markets?
  • What opportunities does our market face today and how can we leverage that? In five years?
  • What tactics and actions can best leverage our core competencies? What business, competitive, and environmental factors-or threats-will keep us and our executives “awake at night”?

What is included in A Better SWOT Analysis PDF:

  • Background about the origination of the SWOT Analysis
  • Strategic rationale and implications for organizations who use SWOT analysis
  • Key intelligence topics and questions related to SWOT  analysis
  • Strengths and advantages of using SWOT analysis
  • Weaknesses and Limitations of SWOT analysis
  • Process for applying the SWOT Technique
  • SWOT Analysis Case Study: Lockheed Martin Corporation
  • SWOT Worksheet
  • FAROUT© summary about Swot Analysis


There are no reviews yet.

Be the first to review “A Better SWOT Analysis”

Your email address will not be published. Required fields are marked *