“MBA students in both my Competitive Intelligence and Marketing Strategy courses have benefited for years from the first edition of Business and Competitive Analysis. This second edition builds on the solid foundation of the first edition by adding new business analysis methods and new case examples that demonstrate when, why, and how each of the diverse techniques can be effectively utilized as inputs to strategic decision making. Each method is linked to typical questions that executives ask, and the inclusion of worksheets facilitates the analytical methods being tailored to an individual organization’s particular situation. This book is a comprehensive compilation of which methods to use, why, how, and communicating the results to the appropriate stakeholders.”

Dr. David L. Blenkhorn
Professor of Marketing, Wilfrid Laurier University, Waterloo, Ontario, Canada

“In this second edition, a great book gets even better. The inclusion of business case studies, sample intelligence questions for each analysis technique, and worksheets could make this the only book beginning and experienced business practitioners need to improve the depth and relevance of their analyses. Even a quick skim through this book provides inspiration for new ways to think about and structure one’s analysis.”

Bill Fiora
Principal, CSC Research Network (Computer Sciences Corporation), USA

Arik Johnson
Managing Director, Aurora WDC, USA