# 1 ONLINE STORE FOR ANALYTICAL TOOLS

If you’re a manager, consultant or business owner, you need analytical tools to make better decisions about business strategy, marketing, competition, positioning, product development, and much more.

Analysis Without Paralysis, the best-selling book by Babette Bensoussan and Dr. Craig Fleisher, is now available to purchase in digital format. Based on their best-selling books, a variety of Analytical Tools are now also available to download in easy to use PDF format.

Download an analytical tool

VIEW ALL ANALYTICAL TOOLS

GET STARTED WITH OUR ESSENTIALS PACK

If you’ve never performed business analysis before or need a recap– start by downloading our Essentials Pack which will provide you with all the information you need to perform business and competitive analysis in easy to read chapters.

The Essentials Pack includes the following PDF Chapters:

  1. Business and Competitive Analysis
  2. Performing the Analysis Process
  3. Avoiding Analysis Pitfalls
  4. Communicating Analysis Results
  5. Applying the FAROUT© Method

Each of these chapters are available separately for $3.50 each, or available in one Essentials Pack for only $10.00 (a saving of $7.50). 

GET STARTED WITH OUR ESSENTIALS PACK

If you’ve never performed business analysis before or need a recap– start by downloading our Essentials Pack which will provide you with all the information you need to perform business and competitive analysis in easy to read chapters.

The Essentials Pack includes the following PDF Chapters:

  1. Business and Competitive Analysis
  2. Performing the Analysis Process
  3. Avoiding Analysis Pitfalls
  4. Communicating Analysis Results
  5. Applying the FAROUT© Method

Each of these chapters are available separately for $3.50 each, or available in one Essentials Pack for only $10.00 (a saving of $7.50). 

CHOOSE YOUR ANALYTICAL TOOL

Choose from a range of classic analytical tools such as A Better SWOT Analysis, McKinsey 7S Analysis, War Gaming or Industry Fusion
Analysis and develop insights about your business, competition environment, markets and products and services.

Each analytical tool PDF contains clear descriptions, context, rationales, strengths/weaknesses, step-by-step instructions, and easy to use worksheets.

CHOOSE YOUR ANALYTICAL TOOLS

Each analytical tool includes:

Each analytical tool download explains how the tool works, when and how it can be used, what the trade-offs are, and how to avoid common errors that compromise analytical quality.

PROCESS & WORKSHEET

Each analytical tool download
includes an easy to use worksheet
to help you apply the technique in
practice.

CASE-STUDY

Each analytical tool download
includes a case study that brings
to life a real-world organisational
example using the tool.

FAROUT EVALUATION

Developed by authors Babette Bensoussan and Dr. Craig Fleisher, the FAROUT© method helps you to evaluate the analytical tool in light of the question you seek to answer. 

“In this book, Bensoussan and Fleisher manage to demystify the basics of strategic analysis. This is an all-in-one guide to making strategic decisions within your organisation, regardless of the role you play. A useful, relevant and practical read.”

Andrea Ferreira
Department of Information & Knowledge Management , Faculty of Management, University of Johannesburg, South Africa

“The latest book by Babette Bensoussan and Craig Fleisher “Analysis without Paralysis” is not only a practical book but a very clear and fresh review of known and lesser known analysis tools and techniques used in competitive analysis. It’s of prompt use and application. Using it, it’s very easy to have other people on your same page when working on a project. Colleagues at different functions in your company may adopt it and share this common basis for enhancing their approach to competitive analysis.  Useful for me and for everybody!”

Milena Motta
Managing Director, Strategie & Innovazione, Milan, Italy

“MBA students in both my Competitive Intelligence and Marketing Strategy courses have benefited for years from the first edition of Business and Competitive Analysis. This second edition builds on the solid foundation of the first edition by adding new business analysis methods and new case examples that demonstrate when, why, and how each of the diverse techniques can be effectively utilized as inputs to strategic decision making. Each method is linked to typical questions that executives ask, and the inclusion of worksheets facilitates the analytical methods being tailored to an individual organization’s particular situation. This book is a comprehensive compilation of which methods to use, why, how, and communicating the results to the appropriate stakeholders.”

Dr David L. Blenkhorn
Professor of Marketing, Wilfrid Laurier University, Waterloo, Ontario, Canada